SM for MSMEs Strengthens Support for Women Entrepreneurs

Every successful business begins with someone brave enough to take the first step. For countless women entrepreneurs, that journey starts with a simple idea, nurtured by passion, strengthened by resilience, and driven by the dream of creating a better future for their families and communities.

Yet while many have built remarkable products and businesses, one challenge remains constant—finding opportunities to be discovered.

Women-led enterprises proudly showcased their local products at the Women Strong Trade Fair held at the Fashion Hall of SM Megamall last year.

Recognizing the vital role women play in driving entrepreneurship and local economic growth, SM Supermalls, through SM for MSMEs, continues to strengthen its support for women-led enterprises through its partnership with WomenBizPH. This August, the Women Strong Network Hybrid Trade Fairs will bring together inspiring women entrepreneurs at SM Megamall and SM City Cebu, with succeeding activations at SM City Lucena and SM City Zamboanga.

From proudly local delicacies to globally competitive designs, the fair is a continuous celebration of women’s ingenuity, resilience, and contribution to nation-building through enterprise.

 

More than a marketplace, the Women Strong Network Hybrid Trade Fairs serve as a platform where women entrepreneurs can introduce their brands to new customers, exchange ideas with fellow business owners, build meaningful connections, and gain valuable opportunities to grow their enterprises.

Behind every booth is a woman with a dream, a purpose, and a story worth sharing. Through WomenBizPH and SM for MSMEs, women entrepreneurs are given greater opportunities to showcase their brands, reach new customers, and continue building businesses that inspire communities nationwide.

The initial lineup for the SM Megamall leg alone features entrepreneurs from Luzon, Visayas, and Mindanao, showcasing the richness of Filipino craftsmanship and regional creativity.

Visitors can discover a curated selection of proudly Filipino brands featuring handcrafted fashion, woven textiles, artisanal food, wellness products, accessories, jewelry, home décor, and lifestyle essentials.

Beyond shopping, each three-day trade fair offers a dynamic lineup of activities designed to empower entrepreneurs through learning and collaboration. Business talks, keynote sessions from government and industry leaders, exhibitor sales pitches, networking opportunities, fashion showcases, and recognition programs provide participants with valuable insights while celebrating the achievements of women-led businesses.

"Women entrepreneurs continue to drive innovation, create livelihoods, and strengthen communities across the country. Through our partnership with WomenBizPH, we hope to provide more opportunities for women-led businesses to gain greater visibility, connect with more customers, and continue growing," said Joaquin L. San Agustin, Executive Vice President for Marketing, SM Supermalls.

President Rhoda Caliwara and Board Secretary Mylene Abiva of WomenbizPH pose for a group photo at the grand opening of the Women Strong Trade Fair in SM Lanang.

“Empowered women empower women. And when women come together to support one another in business, innovation and impact follow.” Said Mylene Abiva, Board Secretary, WomenBizPH.

L-R: WomenBizPH Board Secretary Mylene Abiva, together with SM Supermalls Executives Pats Dy, SAVP and Head of Marketing for SM Communities and Royston Cabunag, AVP and Department Head for SM Communities during the grand opening at SM Megamall.

The partnership reflects SM Supermalls' continuing commitment to empowering micro, small, and medium enterprises (MSMEs) by creating accessible platforms where entrepreneurs can showcase their products, strengthen customer relationships, and expand their market reach through the country's most loved mall network.

Empowered and united! DTI Undersecretary Blesila A. Lantayona proudly supporting local weavers from North Luzon.

For shoppers, the experience goes beyond discovering unique local products. Every booth represents a personal journey—one built on courage, perseverance, and purpose. Behind every handcrafted item, locally made delicacy, or innovative creation is a woman who chose to pursue her dream despite the challenges of building a business.

 

Together, women entrepreneurs from different communities and industries come together to celebrate collaboration, resilience, and the growing community of women-led Filipino businesses 

Every purchase, every conversation, and every discovery becomes an opportunity to support women entrepreneurs who are creating livelihoods, preserving local craftsmanship, and contributing to stronger communities across the country.

Whether you're looking for thoughtful gifts, proudly Filipino products, or your next favorite local brand, the Women Strong Network Hybrid Trade Fairs offer a chance to discover businesses with stories worth sharing—and the remarkable women behind them.

Visit the Women Strong Network Hybrid Trade Fairs at participating SM malls:
SM Megamall | August 10–12
SM City Cebu | August 14–16

A beautifully hand-painted Filipiniana reflects the vibrant stories of Filipino women—symbolizing the resilience, creativity, and entrepreneurial spirit celebrated through WomenBizPH and SM for MSMEs.

 Discover inspiring women-led Filipino brands and support the entrepreneurs shaping the future of local enterprise through SM for MSMEs.

SM for MSMEs Brings Opportunities Closer Nationwide this May

This May, SM Supermalls, through its SM for MSMEs program, continues to empower entrepreneurs and communities by rolling out a series of high-impact initiatives across the country—creating spaces where local businesses grow, jobseekers find opportunities, and communities thrive.

From local bazaars to job and business programs and regional trade showcases, SM reinforces its role as a nationwide platform for inclusive growth, enabling community opportunities by connecting MSMEs to markets, mentorship, and meaningful opportunities.

Celebrating Local Love at NakakaLocal Bazaar in Davao (May 8–10)

SM Supermalls executives Jason Penna, Asst. Mall Manager of SM Baguio, Pats Dy, Senior Asst. Vice President for SM Communities Marketing and Royce Cabunag, Asst. Vice President and Lead for SM Communities together with Lucien C. Dy Tioco, EVP of PhilSTAR Media Group; Gladys Vergara, chairperson of the Baguio Tourism Council; Atty. Raymond G. Panhon, regional director, CAR Department of Trade and Industry open the NakakaLocal Bazaar at SM City Baguio, championing Filipino MSMEs and local creativity.

Kicking off the month is the PHILSTAR NakakaLocal Bazaar at SM City Davao from May 8 to 10, transforming the Annex Event Center into a vibrant celebration of Filipino creativity and entrepreneurship.

Timed with Mother’s Day, the bazaar offers a curated selection of thoughtful gifts, local crafts, and proudly Pinoy products, making it the perfect destination for families looking to celebrate with heart. Shoppers can discover unique finds, enjoy live performances from local artists, and experience the warmth of community through homegrown brands.

Proud locally made products—from handcrafted goods to curated gift items—take center stage at the NakakaLocal Bazaar, offering meaningful finds for shoppers.

More than a retail event, NakakaLocal highlights how SM Supermalls provides MSMEs with high-visibility platforms that turn passion into progress.

Connecting Jobs and Businesses in Cebu (May 9)

On May 9, opportunities take center stage at SM Seaside City Cebu through Trabaho at Negosyo, a flagship program of the Philippine Center for Entrepreneurship – Go Negosyo. Happening at the Mountain Wing Atrium, the event brings together jobseekers, entrepreneurs, mentors, and employers in one accessible venue—offering free business mentorship, financial guidance, market linkages, and on-the-spot job opportunities.

 Angkas CEO George Royeca, HE President Ferdinand Marcos Jr., LT Group Inc. President Micheal Tan, DTI Secretary Cristina Roque, Pasay Mayor Emi Rubiano, Go Negosyo Founder Joey Concepcion, PCCI Chairman George Barcelon and SM Supermalls Executive Vice President for Marketing Joaquin San Agustin, come together at Trabaho at Negosyo at SM Mall of Asia, reinforcing collaboration for livelihood and enterprise development.

Through programs like Trabaho at Negosyo, SM Supermalls strengthens its role as a community hub for opportunity, helping Filipinos build livelihoods, grow businesses, and prepare for a future-ready workforce.

A strong turnout of participants fills SM Mall of Asia, reflecting the growing demand for jobs, mentorship, and entrepreneurial opportunities.

A jobseeker at SM East Ortigas celebrates being hired on the spot at Trabaho at Negosyo—demonstrating how SM connects Filipinos to real opportunities.

 

MSMEs and aspiring entrepreneurs receive guidance from industry mentors, highlighting SM’s role as a hub for growth and learning.

Showcasing Negrense Excellence at the Bulawan Trade Fair (May 26–31)

Closing the month is the highly anticipated Bulawan Trade Fair at SM City Bacolod from May 26 to 31, in partnership with the Association of Negros Producers (ANP). The fair serves as a premier showcase of Negrense craftsmanship, innovation, and product excellence, featuring a diverse range of food, fashion, home décor, and artisanal goods. It also highlights prestigious competitions such as the Bulawan Awards, Pilak Awards, and Balik Salig Design Competition, recognizing excellence in design and product development.

 Visitors explore curated exhibits of award-winning products, celebrating excellence in design and product development from Negros Island.

More than a regional showcase, the Bulawan Trade Fair serves as a gateway to national opportunities, enabling MSMEs to scale from local enterprises into competitive brands through SM’s expansive retail network.

Negrense craftsmanship takes the spotlight at the Bulawan Trade Fair in SM City Bacolod, showcasing locally made products rooted in culture and innovation.

An artisan demonstrates traditional weaving techniques, preserving heritage while creating livelihood opportunities through SM’s platform.

A Nationwide Platform for MSME Success

Across all these initiatives, one thing remains clear: SM Supermalls is more than a retail destination—it is a platform for growth, collaboration, and nation-building.

By providing:
- High-impact marketplaces
- Access to mentorship and market opportunities
- Platforms for employment and entrepreneurship
- Strong partnerships with government and private sector organizations

SM continues to champion over 17,000 MSMEs nationwide, helping them connect with customers, expand their reach, and build sustainable businesses.

From Davao to Cebu to Bacolod, SM for MSMEs brings opportunities closer to Filipinos—proving that when the right platforms are in place, local businesses don’t just grow, they thrive. Visit participating SM malls this May and be part of a movement that champions Filipino entrepreneurship and builds a more inclusive and resilient Philippine economy.

The Bulawan Trade Fair transforms SM City Bacolod into a dynamic marketplace where MSMEs connect with wider markets and new opportunities.

DTI and SM Supermalls Strengthen Partnership to Help MSMEs Scale

 

The 2026 DTI–Bagong Pilipinas National Trade Fair concluded at SM Megamall after five days of showcasing Filipino enterprise, creativity, and resilience—bringing together MSMEs, institutional buyers, and consumers in a highly accessible, high-engagement setting that turned commerce into a shared public experience.

DTI Secretary Ma. Cristina Roque and DTI Assistant Secretary Nylah Bautista together with Embassy Officials and stakeholders mark the opening of the DTI Bagong Pilipinas National Trade Fair 2026, highlighting how accessible platforms like SM Supermalls help bring national initiatives closer to the public (Right photo)

DTI Key Officials mark the opening of the National Trade Fair 2026, highlighting how accessible platforms like SM Supermalls help bring national initiatives closer to the public.

Held from February 18–22, 2026 at Megatrade Halls 1–3, the fair featured locally made food, fashion, home, and lifestyle products, business-matching opportunities, and curated exhibits highlighting sustainable production and elevated Filipino design. These on-ground activities supported the Bagong Pilipinas agenda by expanding market access, strengthening value chains, and creating pathways for MSMEs to scale.

SM executives (L-R) Mr. Royston Cabunag, AVP for SM Communities Program, Ms. Liza Silerio, VP for Corporate Compliance Group, Ms. Pats Dy, SAVP for SM Communities Marketing try on hand-embroidered, fashion-forward pieces by an indigenous artisan from Abra—bringing stories from the mountains to the heart of the city. Through DTI and SM, indigenous MSMEs gain wider market access, celebrating culture, craftsmanship, and inclusive growth in one shared space.

"It's rare to find a place where you can get the chance to buy the best of the Philippines, and it's good that it's in a very accessible location." -Ezekiel Rosales and Michelle Milla - Trade Fair Customers (Left photo)

"Nakakatuwa po na naipapakita namin ang aming mga gawa sa ibang lugar. Kasabay po noon ay kumikita pa kami." - Jezriff Anni - Zambulu Artworks (Right photo)

"Ang galing po kasi noon, doon lang kami sa bayan namin sa Aklan nakakapagbenta. Ngayon po, two years na kami nakakasali sa trade fairs and lumawak na po ang market namin. May mga orders na po kami galing sa ibang lugar." -Jezethel Bandiola - Bandiola's Piña Weaving (Left photo)

The staging of the National Trade Fair at SM Megamall highlighted how well-loved, high-traffic urban spaces can function as effective platforms for national programs—giving MSMEs the opportunity to reach new markets, test products in real time, and engage directly with partners and consumers.

“Our partnership with SM goes beyond providing space—it is about building a full ecosystem for MSMEs. Through SM Supermalls and its retail businesses like SM Department Store, SM Markets, and Kultura, MSMEs are given real market access, visibility, and opportunities to scale. This kind of private-sector commitment is exactly what enables Filipino entrepreneurs to grow, professionalize, and contribute meaningfully to inclusive national development,” said Cris Roque, Secretary, Department of Trade and Industry

By supporting nationally significant trade fairs, SM Supermalls broadens MSME reach through accessible, high-visibility locations, supports business growth through professional environments designed for market readiness, and contributes to nation-building by aligning its mall infrastructure with programs that generate livelihood and strengthen local industries.

The National Trade Fair fostered a powerful sense of shared purpose where commerce, culture, and community converged reinforcing the belief that economic growth is most meaningful when it is inclusive, experiential, and deeply connected to the people it serves.

As demonstrated by the 2026 DTI–Bagong Pilipinas National Trade Fair, SM Supermalls continues to deliver on its commitment on Max Out Experiences, living out its promise of “All for You.” As your most loved mall, SM Supermalls transforms its spaces into dynamic platforms for entrepreneurship, cultural celebration, and meaningful public engagement going beyond retail to champion inclusive national growth and create experiences thoughtfully designed for every Filipino.

Vinta Market sets sail at newly opened SM City Zamboanga, championing local MSMEs

The ceremonial opening marks the launch of Vinta Market, a vibrant marketplace dedicated to showcasing proudly local products from MSMEs across the Zamboanga Peninsula

As SM City Zamboanga opened its doors on March 20, the vibrant spirit of local entrepreneurship and culture took center stage with the unveiling of Vinta Market, a colorful marketplace dedicated to supporting micro, small, and medium enterprises (MSMEs) from across the Zamboanga Peninsula.

Launched in partnership with the Department of Trade and Industry (DTI) Region 9 and the SM for MSMEs program, the Vinta Market brings together 20 local MSMEs, showcasing proudly regional products ranging from handcrafted items and artisanal goods to local delicacies, fashion pieces, and unique souvenirs.

 

SM Supermalls executives and DTI Region 9 officials lead the ceremonial opening of the Vinta Market at SM City Zamboanga, celebrating a new platform for local MSMEs. (L-R: DTI Zamboanga Sibugay Provincial Director, Ma. Rovie Manzanares; DTI Zamboanga City Office Provincial Director, Grace Aduca; SM Supermalls AVP for SM Communities Program, Royston Cabunag; DTI Regional Director Al-Zamir Lipae; SM Supermalls SAVP for SM Communities Marketing, Pats Dy; DTI Assistant Regional Director, Maridel Dengal; and SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin)

Inspired by the iconic vinta, the traditional sailboat known for its vibrant sails and deep cultural roots in Mindanao, the Vinta Market reflects the same spirit of color, movement, and community. The marketplace brings together passionate entrepreneurs and skilled artisans, offering mallgoers a lively and meaningful shopping experience rooted in local culture.

More than just a retail destination, the Vinta Market serves as a growth platform for MSMEs—and for many entrepreneurs, this opportunity translates into real business expansion and sustained livelihood.

“We are very happy for the opportunity given to us by SM City Zamboanga… because of that, I have a growing market and a lot of suki na at SM,” shared Maria Donna of Marya Soaps and Scents from Pagadian, highlighting how increased visibility at SM has helped strengthen her customer base.

 

For heritage artisans, the impact goes beyond business—it’s about preserving culture and passing traditions to future generations. “Maraming salamat sa mga opportunity na mga ganito na pwede kaming magbenta para makahanap lalo ng market… kayo na ‘yung kasangga namin sa pag-promote ng aming weave,” said Evelinda Otong, a 4th generation Yakan weaver, underscoring the importance of platforms like SM in sustaining local craftsmanship.

Through capacity-building programs and expanded market access, MSMEs are also able to scale their operations and reach wider audiences.

“With their trainings and seminars, we’ve learned a lot… we’re proud to say that we supply all over the Philippines—and with SM Supermalls, our products can reach around the country and are now in the mainstream market,” shared Shaun Alavar of Alavar Food Products, reflecting the broader growth opportunities enabled through the partnership.

Featured MSMEs proudly showcase their locally made products at the Vinta Market, highlighting the passion and dedication behind every creation.

During the launch event, SM Supermalls executives, DTI officials, and partner stakeholders joined entrepreneurs and guests in celebrating the opening of the marketplace—highlighting a shared commitment to empower local businesses and provide them with greater market opportunities.

Visitors explored booths filled with proudly local products—each representing stories of craftsmanship, passion, and perseverance. The marketplace quickly became a vibrant hub where mallgoers discovered unique regional goods while supporting local livelihoods.

 

Intricately crafted local products showcase the artistry and cultural heritage of Mindanao’s talented artisans.

The launch of Vinta Market stands as one of the highlights of the opening of SM City Zamboanga, the city’s newest lifestyle destination bringing together shopping, dining, entertainment, and community experiences closer to Zamboangueños.

Locally made delicacies from MSMEs offer shoppers a taste of Zamboanga’s rich culinary heritage at the Vinta Market.

Through initiatives like the Vinta Market, SM Supermalls continues to champion Filipino entrepreneurship, providing MSMEs with accessible platforms to grow their businesses while celebrating the rich culture and creativity of local communities.

As shoppers explore the colorful stalls and meet the passionate makers behind the products, the Vinta Market stands as a vibrant symbol of Zamboanga’s thriving entrepreneurial spirit—where tradition, creativity, and opportunity sail forward together.

Strong MSME Engagement Sets the Stage for SM Supermalls’ 2026 Programs

 

Under the SM for MSMEs program, MSME Hub owners Alamanga and Rainbow Scoops bring locally made flavors and proudly Filipino products closer to the community—proof that when small businesses are given the right platform, they grow and thrive.

Building on strong MSME momentum in 2025, SM Supermalls is entering 2026 with a renewed and sharped focus on empowering Filipino entrepreneurs, leveraging its nationwide mall network to create tangible growth opportunities for micro, small, and medium enterprises (MSMEs). 

Through its SM for MSMEs program, SM Supermalls empowered 920 new MSMEs and start-ups in 2025, with nearly 10% successfully transitioning into regular mall tenants through kiosks, counters, or in-line stores nationwide. Since its enhanced rollout in March 2024, the program has supported 2,288 unique MSMEs, providing real-world platforms where entrepreneurs can test, refine, and scale their businesses.

In 2025 alone, 28,761 MSME booth activations were mounted nationwide, driven by a growing consumer demand for locally made, experience-led products across food and beverage, beauty, wellness, and lifestyle categories.

Honoring MSME Excellence


The annual SM for MSMEs Wall of Champions recognized outstanding MSME awardees and finalists whose businesses demonstrated exemplified resilience, innovation, and community impact—serving as a tribute to Filipino entrepreneurship and its vital role in nation-building.

“The private sector has a role to play in enabling the future growth of the MSME sector,” said Steven Tan, President of SM Supermalls. “Supporting the grassroots economy is a long-term commitment we intend to uphold.” 

2025 MSME awardees and finalists gathered at the SM for MSMEs Wall of Champions with executives from SM Supermalls and the Department of Trade and Industry, celebrating excellence, resilience, and community impact. 

“SM is like a big brother to smaller businesses like us,” said Euclid S. Cezar, President and CEO of Famous Belgian Waffle and a 2025 Medium Enterprise finalist. “Being recognized motivates us to expand, innovate, and bring our products to more communities.”

Nation-Building Through Partnerships

From learning summits and curated markets to large scale trade fairs, SM Supermalls worked closely with key partners including the Department of Trade and Industry, Go Negosyo, media organizations, trade fair organizers, and MSME exhibitors to deliver meaningful, measurable outcomes for entrepreneurs nationwide. 

 

  Supermalls spotlight the Philippine coconut industry as MSMEs take centerstage—local entrepreneurs proudly showcasing coconut-based products crafted by Filipino hands.

 

PHOTO: (L–R) Cong TV, Viy Cortez, Ivy Cortez, and Rolly Cortez joined MSMEs and mallgoers during the VIYLine MSME Caravan at SM City Santa Rosa. MID PHOTO: During the VIYLine MSME Caravan opening at SM City Santa Rosa, Cong TV surprised the crowd by revealing himself onstage after posing as a cameraman. RIGHT PHOTO: Influencers and entrepreneur-creators met fans and shoppers during the VIYLine MSME Caravan at SM City Santa Rosa, bringing digital communities into real-world marketplaces.

According to the Department of Trade and Industry, MSMEs account for 99.63% of businesses and 66.58% of total employment in the Philippines, underscoring their critical role as the backbone of the national economy.

Major 2025 highlights included the DTI National Food Fair, Negros Trade Fair, Women Strong Trade Fair by WomenBizPH, VIYLine MSME Caravan, and the Go Negosyo MSME Summit 2025, which energized the SM Mall of Asia Music Hall with mentorship sessions and business insights, highlighted by Francis Kong’s talk, “Now and Next: The Trends in Business for MSMEs.” 

The Go Negosyo MSME Summit 2025 energized the SM Mall of Asia Music Hall last July 19, bringing together entrepreneurs and mentors for inspiring talks, mentorship, and growth opportunities—highlighted by Francis Kong’s session, “Now and Next: The Trends in Business for MSMEs.”

Expanding Opportunities Beyond Metro Manila

Leveraging its nationwide footprint, SM Supermalls expanded regional trade fairs and themed marketplaces across Luzon, Visayas, and Mindanao, bringing high-visibility platforms closer to local communities and advancing more inclusive, region-led growth. 

The Negros Trade Fair opening day at SMX Aura drew crowds eager to experience Negrense delicacies, craftsmanship, and heritage products. 

Women-led enterprises showcased proudly Filipino products at the Women Strong Trade Fair at SM Megamall, championing collaboration, innovation, and inclusive growth. Kicking Off 2026 With Strong MSME Partnerships

To start 2026, SM Supermalls—together with government agencies, media partners, and trade fair organizers, will host and support a new slate of MSM focused events. 

DTI Region IV-A Coco Festival Food Fair January 14–20, 2026 | SM City San Pablo Featuring coconut-based products and local delicacies from MSMEs in Region IV-A. 

Philstar Nakakalokal Bazaar January 16–18| SM Seaside City Cebu Showcasing homegrown food, fashion, crafts, and lifestyle brands from the Visayas and the Cordillera region, highlighting locally made MSME products.

The Silk Events Bazaar (upcoming) January 28–February 10, 2026 | SM La Union A curated lifestyle and artisan market offering MSMEs extended exposure in a tourism-driven destination.

As SM Supermalls moves into 2026, SM for MSMEs continues to evolve as a scalable growth platform—transforming participation into opportunity, and opportunity into sustainable enterprise for Filipino entrepreneurs nationwide.