SM for MSMEs Brings Opportunities Closer Nationwide this May

This May, SM Supermalls, through its SM for MSMEs program, continues to empower entrepreneurs and communities by rolling out a series of high-impact initiatives across the country—creating spaces where local businesses grow, jobseekers find opportunities, and communities thrive.

From local bazaars to job and business programs and regional trade showcases, SM reinforces its role as a nationwide platform for inclusive growth, enabling community opportunities by connecting MSMEs to markets, mentorship, and meaningful opportunities.

Celebrating Local Love at NakakaLocal Bazaar in Davao (May 8–10)

SM Supermalls executives Jason Penna, Asst. Mall Manager of SM Baguio, Pats Dy, Senior Asst. Vice President for SM Communities Marketing and Royce Cabunag, Asst. Vice President and Lead for SM Communities together with Lucien C. Dy Tioco, EVP of PhilSTAR Media Group; Gladys Vergara, chairperson of the Baguio Tourism Council; Atty. Raymond G. Panhon, regional director, CAR Department of Trade and Industry open the NakakaLocal Bazaar at SM City Baguio, championing Filipino MSMEs and local creativity.

Kicking off the month is the PHILSTAR NakakaLocal Bazaar at SM City Davao from May 8 to 10, transforming the Annex Event Center into a vibrant celebration of Filipino creativity and entrepreneurship.

Timed with Mother’s Day, the bazaar offers a curated selection of thoughtful gifts, local crafts, and proudly Pinoy products, making it the perfect destination for families looking to celebrate with heart. Shoppers can discover unique finds, enjoy live performances from local artists, and experience the warmth of community through homegrown brands.

Proud locally made products—from handcrafted goods to curated gift items—take center stage at the NakakaLocal Bazaar, offering meaningful finds for shoppers.

More than a retail event, NakakaLocal highlights how SM Supermalls provides MSMEs with high-visibility platforms that turn passion into progress.

Connecting Jobs and Businesses in Cebu (May 9)

On May 9, opportunities take center stage at SM Seaside City Cebu through Trabaho at Negosyo, a flagship program of the Philippine Center for Entrepreneurship – Go Negosyo. Happening at the Mountain Wing Atrium, the event brings together jobseekers, entrepreneurs, mentors, and employers in one accessible venue—offering free business mentorship, financial guidance, market linkages, and on-the-spot job opportunities.

 Angkas CEO George Royeca, HE President Ferdinand Marcos Jr., LT Group Inc. President Micheal Tan, DTI Secretary Cristina Roque, Pasay Mayor Emi Rubiano, Go Negosyo Founder Joey Concepcion, PCCI Chairman George Barcelon and SM Supermalls Executive Vice President for Marketing Joaquin San Agustin, come together at Trabaho at Negosyo at SM Mall of Asia, reinforcing collaboration for livelihood and enterprise development.

Through programs like Trabaho at Negosyo, SM Supermalls strengthens its role as a community hub for opportunity, helping Filipinos build livelihoods, grow businesses, and prepare for a future-ready workforce.

A strong turnout of participants fills SM Mall of Asia, reflecting the growing demand for jobs, mentorship, and entrepreneurial opportunities.

A jobseeker at SM East Ortigas celebrates being hired on the spot at Trabaho at Negosyo—demonstrating how SM connects Filipinos to real opportunities.

 

MSMEs and aspiring entrepreneurs receive guidance from industry mentors, highlighting SM’s role as a hub for growth and learning.

Showcasing Negrense Excellence at the Bulawan Trade Fair (May 26–31)

Closing the month is the highly anticipated Bulawan Trade Fair at SM City Bacolod from May 26 to 31, in partnership with the Association of Negros Producers (ANP). The fair serves as a premier showcase of Negrense craftsmanship, innovation, and product excellence, featuring a diverse range of food, fashion, home décor, and artisanal goods. It also highlights prestigious competitions such as the Bulawan Awards, Pilak Awards, and Balik Salig Design Competition, recognizing excellence in design and product development.

 Visitors explore curated exhibits of award-winning products, celebrating excellence in design and product development from Negros Island.

More than a regional showcase, the Bulawan Trade Fair serves as a gateway to national opportunities, enabling MSMEs to scale from local enterprises into competitive brands through SM’s expansive retail network.

Negrense craftsmanship takes the spotlight at the Bulawan Trade Fair in SM City Bacolod, showcasing locally made products rooted in culture and innovation.

An artisan demonstrates traditional weaving techniques, preserving heritage while creating livelihood opportunities through SM’s platform.

A Nationwide Platform for MSME Success

Across all these initiatives, one thing remains clear: SM Supermalls is more than a retail destination—it is a platform for growth, collaboration, and nation-building.

By providing:
- High-impact marketplaces
- Access to mentorship and market opportunities
- Platforms for employment and entrepreneurship
- Strong partnerships with government and private sector organizations

SM continues to champion over 17,000 MSMEs nationwide, helping them connect with customers, expand their reach, and build sustainable businesses.

From Davao to Cebu to Bacolod, SM for MSMEs brings opportunities closer to Filipinos—proving that when the right platforms are in place, local businesses don’t just grow, they thrive. Visit participating SM malls this May and be part of a movement that champions Filipino entrepreneurship and builds a more inclusive and resilient Philippine economy.

The Bulawan Trade Fair transforms SM City Bacolod into a dynamic marketplace where MSMEs connect with wider markets and new opportunities.

ALL FOR REAL: Best New Finds in Metro Manila with SM Supermalls

In life, we want nothing more than REALNESS. We cling to those who show true signs of authenticity; we seek out those who are honest with themselves, and in return, we often do our best to stay true to our own honest selves.

Sincerity is something we can all agree on, because when it comes to the best things in life, nothing beats the real ones.

But be for real—authenticity these days? It’s somewhat hard to find. That’s why SM Supermalls is dedicated to giving you all the best new options to actualize the version of yourself that’s true to who you are. From moments to pause and reflect, to simply sipping on a few relaxing drinks, your most-loved mall has got it all for you—FRFR!

Looking for REAL-axation?

Ah, to be one with your true self… but honestly, where do you begin? Look no more, because finding your core starts with some REAL-axation.

● Nuat Thai

When it’s time to truly unwind, the newest Nuat Thai at the Lower Ground Level of SM City Marikina offers a range of authentic Thai massages and body treatments. Using traditional techniques that target muscle tension, along with aromatherapy and foot massages, it’s the perfect spot for a much-needed breather—helping you reset and step out with a clearer mind and a better version of yourself.

Treat Yo’ Self For Real!

Tbh, sometimes all you need is a good sip with a proper delight on the side. Who wants some tea, for real?

● Chagee

A first in the Parañaque and Muntinlupa, Chagee is a modern tea bar at the Level 2, Building B of SM City Bicutan, featuring freshly brewed milk teas made from whole tea leaves rather than powders or artificial bases. With signature drinks like the BO-YA Jasmine Green Milk Tea, Da Hong Pao Milk Tea, and Osmanthus Oolong Milk Tea, Chagee is an experience in itself, dedicated to giving you real moments you can sip into.

● Tianlala

For feel-good sips that match your authentic vibes, the first-in-Antipolo Tianlala at the Upper Ground Level of SM City Masinag is your go-to spot. With approachable, flavorful drinks perfect for every mood, this global tea brand is ideal for casual meetups, slow hangs, or simply enjoying a refreshing tea break during your malling. BFR—Be. For. Real. You know exactly what you deserve, and it’s right inside the mall you love the most. From refreshing delights to rejuvenating activities you can try, SM Supermalls has got it all for you.

Follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events.

TRABAHO O NEGOSYO LAUNCHES at SM MOA

What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next.

Thousands participated as Go Negosyo, in partnership with SM Supermalls, mounted the March 6 Trabaho at Negosyo at SM Mall of Asia—transforming a single day into a career crossroads all for Filipinos. Fully supported by SM Job Fairs and SM for MSMEs, this comprehensive event created vital community opportunities by matching job seekers with employers and providing aspiring entrepreneurs with expert mentorship and clear pathways to success.

“MSMEs like us contribute to the economy because as we expand, so does our requirements – like manpower, so we are able to contribute through creating jobs.” - JORGE WIENEKE of Tokyo Tempura

At the heart of the event was a large-scale job fair connecting applicants with employers from key sectors including BPO and IT, manufacturing, construction, real estate, healthcare and medical services, retail, financial services, tourism, hotels and restaurants, and the academe. Just steps away, aspiring entrepreneurs received practical mentoring on how to turn business ideas, side hustles, and small enterprises into sustainable ventures—demonstrating how trabaho and negosyo can grow side by side.

With SM Job Fairs providing the platform and reach, employment opportunities were brought closer to communities—making job access more immediate, practical, and inclusive. Meanwhile, SM for MSMEs highlighted the vital role of micro, small, and medium enterprises not only as businesses, but as job generators and engines of inclusive growth. While many participants were hired on the spot, others left inspired to build enterprises that could create jobs for others.

“Nakakatuwa po, ang bilis. In-expect ko po babalik pa ako. Masaya po ako, hindi na ako tambay! Sa tingin ko po mago-grow po ako sa bago kong work.” - MA. FLOREBEL QUILILAN, Hired on the Spot by Hi Precision

To further streamline the journey from application to employment, SM Government Service Express enabled participants to process key requirements on-site. Participating agencies included the National Bureau of Investigation (NBI), Social Security System (SSS), Bureau of Internal Revenue (BIR), Philippine Health Insurance Corp. (Philhealth), and the Pag-IBIG Fund—making essential services more accessible in one convenient location.

“Maganda po na nandito sa ganitong event, kasi we’re not just hiring, but we’re also on the lookout for opportunities for our business with the other businesses here, para po to compliment each other.”- MELODY ADVIENTO of Clinica Manila

Trabaho at Negosyo tells a bigger story—today’s job seeker can become tomorrow’s employer. By combining job matching, MSME mentoring, and government services in one space, the initiative reflects a forward-thinking approach to workforce development where employment and entrepreneurship reinforce each other.

Through collaborations like this, SM Supermalls continues to strengthen its commitment to empowering Filipinos—championing both livelihoods and local enterprises, and proving that when trabaho and negosyo move together, communities move forward. 

 

SM Megamall Introduces More "First in PH" Brands This 2026

More brands, more firsts, more reasons to be at SM Megamall

2026 is looking bigger and bolder at SM Megamall as it welcomes another wave of “first in the Philippines” brands—bringing cult favorites from Hong Kong, Seoul, Tokyo, and beyond straight to the heart of the metro.

Long known as a go-to destination for generations of shoppers, SM Megamall is now stepping into a new era by redefining what it means to spend a day out—blending food, fashion, and global experiences all in one place.

“As SM Supermalls continues to evolve, we remain committed to elevating everyday experiences by bringing in exceptional brands guided by our ‘all for you’ promise—where our customers are at the heart of everything we do,” Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing, said.

Coming Soon: First-in-PH Brands You’ll Want to Line Up For

Get ready for passport-free dining as three major international names make their Philippine debut at SM Megamall.

From South Korea, Super Matcha (Ground Level, Mega Fashion Hall) is set to open in March 2026, introducing its cult-favorite premium, sugar-free matcha blends. Known for its clean flavors and minimalist aesthetic, it’s the go-to for Seoul’s wellness-loving crowd.

Also arriving in March is Mo-Mo Paradise (3rd Level, Mega Fashion Hall), the gold standard for shabu-shabu and sukiyaki. With its signature broths and expertly sliced meats, it promises an authentic Japanese hotpot experience perfect for gatherings.

In May 2026, Hong Kong’s famous Cheung Hing Kee (Ground Level, Mega A) will bring its legendary pan-fried buns to Manila—introducing food lovers to the art of Sheng Jian Bao, known for its crispy bottoms and juicy fillings.

Now Open: Your Next Obsession Is Here

The global lineup doesn’t stop there. Several new brands have already opened their doors—drawing foodies, collectors, and style enthusiasts alike.

Korea’s leading salad brand Salady (Level 5, Mega Fashion Hall) has officially landed, serving its signature crunchy bowls and flavor-packed sauces that have dominated South Korea’s fast-casual scene.

Hong Kong’s iconic Mak's Noodle (Ground Level, Mega Fashion Hall) is now delighting diners with its world-famous wonton noodles—bringing comfort and heritage flavors to Ortigas.

Retail therapy is getting an upgrade too. Global collectible phenomenon POP MART and Malaysian fashion label Christy Ng, both located at Level 2, Mega Fashion Hall, have opened their first-in-the-Philippines stores—making SM Megamall a must-visit destination for collectors and style seekers.

In 2026, SM Megamall isn’t just adding stores. It’s curating experiences—bringing the world closer, one brand at a time at your most loved mall, SM.

Pursuit of a more biker-inclusive SM yields Record-breaking 36 wins from DOTr, Mobility Awards

When the pandemic put the country in a standstill, many of the everyday yet vital services Filipinos had access to were revoked—one of which was transportation.

The absence of public transportation due to social distancing effectively limited every household's capability to commute for essentials, and many relied on biking as their lifeline.

Recognizing the urgency in supporting its customers and surrounding communities during the challenges of the pandemic, SM Supermalls strengthened the drive for Active Mobility across all of its malls nationwide. Since then, the mall leader has become a home and advocate for Active Mobility, remaining consistent in forging spaces that not only accommodate, but protect bikers.

Because of this effort, SM has won the trust and confidence of its stakeholders in advocating for sustainable travel, culminating in a record-breaking 34-win citation at the 2025 Mobility awards.

"What began as a heartfelt initiative to support bikers during COVID, has now become an integrated bike program spanning every single SM mall in the country," said SM Supermalls Executive Vice President for Marketing, Joaquin San Agustin. "Active Mobility plays a crucial role not just in preserving the environment but in the enrichment of every Filipino. Thus, SM aims to continually foster the culture of biking across its properties by creating beloved places where movement is safe, easy, and inclusive for everyone."

Active Mobility Advances Through Coaction

Through a collaboration between its Corporate Social Responsibility arm, SM Cares, its mall operations, and biking communities, SM continues to refine itself as a bike-friendly space championing maxed-out Active Mobility, cycling, and inclusive transport.

"It started with us setting up parking spots exclusive to bikes to ease access for cyclists picking up essentials in our malls. Then when the volume of cyclists picked up even as the lockdown eased, we knew we had to do more for them," said Mina Kahn, SM Division Head and Assistant Vice President for Transportation Management.

For the mall leader, this meant improving transport access through sustainable means it could easily replicate across its properties nationwide. This involved carving out dedicated spaces equipped with essential tools to safeguard and repair bikes, protecting bikes from scratches with upcycled tires cushioning racks, the introduction of intuitive bike lanes for biker safety, and the promotion of the culture of cycling.

From there, bike-friendly features have become staples even in recent developments and renovations with plans to implement more secure bike parking, install more racks, and clearer cycling lanes around the malls. Cycling groups also found a conducive haven for activities at SM properties. Biking events were regularly encouraged and hosted, with surrounding tenants adjusting operating hours to accommodate cyclists, further promoting biking not just as a mode of transportation but as a lifestyle and sport one could enjoy.

This in turn earned SM a total of 34 accolades at the recent Mobility Awards: One Gold, 11 Silver and 22 bronze for nationwide mall efforts in promoting and protecting cycling as a culture across its properties.

Additionally, the Department of Transportation (DOTr) cited SM's sustainable approach as a demonstration of its leadership, innovation and long-term commitment to making active transport safer and more accessible to Filipinos. Its Pedal Power 2025 program was highlighted for this year's Notable Advocacy Program and the SM Supermalls Sustainable Mobility and Bike-Friendly program received a citation for Notable Development by the Private Sector.

A Feast of Flavors Awaits at SM City Zamboanga

The table is set for something special as a feast of firsts arrives at SM City Zamboanga. Known for its rich Chavacano heritage and a culture where meals are meant to be shared, the city’s love for good food takes center stage with a lineup of dining spots making their first-ever arrival in Zamboanga, bringing exciting new flavors to the peninsula.

At your most loved SM, every visit is made to be savored. True to its reputation as the mall of firsts, SM City Zamboanga continues to grow as the city’s premier lifestyle destination, setting the stage for new culinary discoveries and creating a place where every craving, every gathering, and every bite is all for you.

Opening Bites: A Taste Of What’s To Come
The start of a feast sets the tone, and these specialty cafés set the stage for the spread with something quick, calming, and refreshing before you dive into the rest of the flavors waiting at the table.

The Matcha Tokyo
As an opening note to the city’s evolving palate, The Matcha Tokyo at the third level introduces authentic Japanese matcha, bringing ceremonial-grade blends and mindful cafe rituals that hint at a more refined, global taste experience ahead.

Nanyang
Offering a glimpse into richer regional flavors, Nanyang located at the lower ground level brings the comforting classics of Singaporean and Malaysian cuisine with its kaya toasts and kopi, marking the beginning of a broader Southeast Asian dining presence in the city.

The First Plate: For Your Starters
Once the table begins to fill, the starters follow close behind. These dishes bring the first bold bites of the feast, warming up the appetite before your main spread arrives.

Tonala
Kicking off the spread with vibrant Mexican flavors, Tonala located at the third level brings bold, spice-forward dishes. It introduces a lively cuisine that adds depth and variety to the city’s ever-growing food scene.

Bambas by Chef Mick
Bringing a bold fusion of Asian flavors, Bambas by Chef Mick located at the Second Level, Food Court–introduces thoughtfully crafted dishes shaped by global influences. With its creative approach and distinct flavor profile, it offers a refined and memorable start that hints at the evolving dining scene taking shape in the city.

Brique Modern Kitchen
Blending contemporary techniques with familiar favorites, Brique Modern Kitchen located at the upper ground level delivers versatile, modern dishes that bridge comfort and sophistication, setting the stage for the city’s new dynamic culinary landscape.

The Main Spread: Serving Your Mains
The feast is now in full swing as the main spread arrives with big plates and even bigger flavors. Bringing globally loved comfort dishes, these spots serve hearty mains made to be shared and enjoyed together.

Botejyu
Serving up authentic Japanese comfort food, Botejyu located at the lower ground level brings its Osaka roots to the city with its signature okonomiyaki, ramen, and donburi that introduce a deeper, more traditional take on Japanese cuisine to Zamboanga.

Ettas Cucina + Bar
Bringing a more refined yet social dining experience to the city, Ettas Cucina + Bar located at the upper ground level serves up Italian-inspired dishes alongside its curated bar offering that creates a space for elevated mains and good company to come together.

Palm Grill by Chef Miggy
Rooted in family recipes and Southern Mindanao heritage, soon-to-open Palm Grill located at the third level brings deeply authentic flavors shaped by the homecooked dishes of Chef Miggy’s upbringing. Led by the first Mindanaoan chef to earn Michelin recognition, it offers a meaningful and elevated take on regional cuisine, bringing Zamboanga’s rich culinary identity to the forefront of the table.

Sweet Endings: A Room For More
No feast is complete without something sweet, and at SM City Zamboanga , even the final course is just the beginning. Soon-to-open dining spots will bring even more to the table, from Maurizious Gelato’s rich, handcrafted flavors to new experiences like Yappari Steak and Tong Yang, bringing even more dishes to enjoy together.

Let your next great bite be the perfect excuse to call people up and gather, only here at your most-loved mall, SM Supermalls. Where every feast is All For You.

Don’t forget to like and follow @smsupermalls on social media or visit www.smsupermalls.com for the latest updates and events!